Our client creates handmade gravel rakes. We are tasked with creating a website, creating a brand, generating correct messaging around the product to trade and retail customers, examples of how the rake works and its benefits and finally ongoing social media strategies to help grow sales of the product. In terms of events, we approached Lord March at Goodwood Estate and we are delighted and proud to be used to prepare the gravel on the estate for major events such as the Goodwood Festival of Speed. This was written about in the mainstream press and across social media.

After investigating historical sales, we were delighted to find a Lord Bamford of JCB was a proud owner and user of The Gravel Rake. Because of this, we approached Lord Bamford and asked whether his development team would consider designing an injection molded version of the rake with a view to making it more stylish, reducing the production cost and making it more desirable to the trade. The client said, “If you can sell more than 30 rakes per month, I will give you half of my business”. Fortunately, our strategies have worked and less than 12 months later we are proud and delighted to be 50% stakeholders in the company! Want to see more? Take a look at thegravelrake.com